1. Forklift sales will continue to grow year by year, but the growth rate will slow down
After 20 years of rapid development, the number of forklifts in my country has reached 2.7 million units. Despite the rebound of the
manufacturing industry, the continuous spread of e-commerce, and the expansion of warehousing capacity of e-commerce companies, the rigid demand
of the logistics handling market will actively promote the continued growth of forklift sales year by year. , however, the annual growth rate
will slow to around 5% in the next few years.
2. Market competition will gradually expand from price-led to technology, efficiency and value-added services
Due to the slowdown of sales in the new market, forklift products will gradually shift from seeking profit from the number of sales to the
pursuit of profit margins per unit. With the industry reshuffle, various cooperation, mergers and acquisitions, restructuring, shareholding and
the optimization of industry resources such as various partners and dealer group cooperation in the forklift market, domestic brand forklifts
will also gradually be positioned in the middle and high-end, and undergo technological transformation. Upgrade, break through key technologies,
pursue product comfort, stability and operational efficiency, and upgrade from low value-added to high value-added, and find new space for
development through value-added services.
3. Oil-to-electricity, automation, intelligence, and new energy technologies have become major opportunities for the development of the forklift
industry
With the further strengthening of the national energy conservation and emission reduction policies, and the maturity of lead-acid battery and
lithium battery technology, it has become inevitable for forklifts to "replace oil with electricity". angle provides strong evidence.
With the development of the Internet of Things, lidar navigation technology and the promotion and application of 5G technology, forklifts will
gradually change from human-assisted control to human-assisted control or even fully intelligent control. Although there will be a process,
traditional forklifts will become unmanned. The direction transformation of automatic guided forklifts) has also become an inevitable trend.
4. Natural gas forklifts will become a new opportunity for the rapid development of the domestic forklift industry
Among the internal combustion forklifts, the natural gas forklifts can meet the emission requirements of "National IV" and "National V" in
terms of clean emissions; in terms of economy, about 40% of the cost can be saved; in terms of power, energy storage, continuous work Time and
other aspects are better than electric forklifts. Therefore, natural gas forklifts will usher in rapid development opportunities.
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5. forklift marketing model will be diversified development
The marketing model of forklift trucks will undergo multiple changes. In addition to the traditional direct sales, agency sales, and
distribution, sales models such as renting and selling, renting and selling after renting are also developing rapidly.
The second-hand forklift market has also begun to standardize and develop with the development of the rental market and the circular economy.
With the development of online trading platforms and the logistics industry, forklift e-commerce with forklift production enterprises as
warehouses is also a development trend, so that there is no "net" invincible. Online transactions and offline services will gradually become the
new purchasing habits of end customers.
